Archive for the ‘Business’ Category

Technology, Tile & Art

Wednesday, December 21st, 2011

This was a very Merry Christmas story to learn about a few different ways that technology has grown to help encourage the appeal for art and give artists extra exposure. Since I’m in a similar start up business of artistic innovation, I was happy to read about these concepts gaining ground.

I first read about the start up Artaic in the Boston Globe, where artwork can be turned into mosaic tile through software and robotics in half the time to create manually. Anyone can have a custom mosaic tile mural where ever they want. How fantastic!

Artaic tile as seen on Art Is Everywhere

Artaic - Custom Mosaic Tile Art

This is a similar idea to Home Depot’s own Mosaic Loft, which I didn’t even know existed. They have partnered with Artaic to offer both concepts of stock designs as well as custom capability.  With a large, well known company backing the idea of turning mostly photographs into mosaic tiles, you would think they would do more to promote, but according to this story it hasn’t quite taken off yet. Somehow the photo loses its affect once turned into a mosaic, whereas if it was more a fluid artistic or abstract / graphic design piece, it may have more appeal — as in Artaic’s work. Custom tile of course, is three times more expensive but than typical, plain tile sold at the home improvement store. Mosaic Loft shows their creative process using robotic technology in the pictures below.

Mosaic Loft process as seen on Art is Everywhere

Mosaic Loft process

Mosaic Loft_bathroom, as seen on Art Is Everywhere

Mosaic Loft_sofa, as seen on Art Is Everywhere

Either way, I like the innovative idea of using mosaic tile for more than your typical backsplash. You can see our Casart Faux Glass Mosaic Tile  here and on our Gallery page. I also like the idea of co-creating a product and making it more custom. The only problem with tile in general is that it is permanent; whereas Casart wallcoverings can be temporary or the option of being long term and remain removable and reusable. My theory is that there is so much homogeneity that pretty soon everything will have custom capability. Artaic’s owner, Ted Acworth states, “We believe that there is a $10 billion or $15 billion market of people who would want something other than plain tile on a bathroom wall, or a basic pattern.”

There are other innovative ways some other startups are bringing solutions with the artist and art in mind.

ArtVenue allows businesses to select artwork that is submitted by artists on their website and have that artwork be available for sale at their venue through a QR code that is displayed with a placard for the artwork. This is particularly appealing for restaurants and commercial properties looking to fill their walls and change out their venue’s artwork regularly while the artists get paid and exposure for the placement. 70% of the proceeds go to the artists, the venue gets 20% and ArtVenue gets 10% for the facilitation. Too bad this is only located in Boston. I can see this win-win concept spreading nation wide.

TurningArt allows you to rent or buy artwork for your home or office. Their objective is to get more art on walls. They may become the next Netflix of the Art Generation. For a $10 monthly subscription, you can rotate your art by rolling up your piece and sending it back in exchange for a new piece which fits within a standard frame that the company provides. Your subscription gives you credits that can in turn help when you want to actually purchase a painting. So far they are representing “the best new emerging artists” in these regions: Boston, New York, Los Angeles, San Francisco, Portand, Chicago, Seattle, & Philadelphia. Look for them soon in your neighboring town but you don’t have to reside there to get a subscription.

TourSphere just launched this past October and has already made strides to offer museums and other venues software to “build digital guides” that optimize viewing for their collections on mobile devices. About 20 museums are already building their collections with TourShere’s software any artistic venue can do the same at $399 a month to create and launch a web app instantly. A free app will soon be available to all of us to view them.

What I find fascinating about all of these startup companies is that they have found a way to use technology to make art more available and bridge the divide with lack of accessibility or just inability. They make all forms of creativity a reality and that’s pretty inspirational at Christmastime to know that magical dreams like these capabilities can really come true.

Steve Jobs as Artist

Wednesday, November 30th, 2011

Although Thanksgiving is over, I’m still thankful and forgot to publish this post.

I’m a fan of Steve Jobs and a Mac user, like so many other people, but what was striking to me was that there appeared that something was missing in his bio tributes after his untimely and sad death — until I read this one by Steve Rosenbaum, for the Huffington Post. He attributes Steve Job’s brilliance to his creativity not so much his technological ability. In this, he was more of an artist than a techno geek. Here are excerpts below from the article.

The easy characterization of Jobs is as an inventor, the Albert Einstein​ of our time. But that’s not quite right. Jobs wasn’t a technologist, or even a scientist, though the result of his genius will impact both technology and science for decades to come.

Jobs was a sculptor, an artist. A difficult, driven, passionate artist who stood at the crossroads of technology and liberal arts….

2011-11-11-JOBS1A via The Huffington Post, as seen on Art Is Everywhere

Steve Jobs via The Huffington Post

As he explained to biographer Walter Isaacson:

“When I went to Pixar, I became aware of a great divide. Tech companies don’t understand creativity. They don’t appreciate intuitive thinking, like the ability for an A&R guy at a music label to listen to a hundred artists and have a feeling for which five might be successful. They think that creative people just sit around on couches all day and are undisciplined, because they’ve not seen how driven and disciplined the creative folks at places like Pixar are.”

“On the other hand, music companies are completely clueless about technology. They think they can just go out and hire a few tech folks, but that would be like Apple trying to hire people to produce music.”

“I’m one of the few people who understands how producing technology requires initiation and creativity, and how producing something artistic takes real discipline….The older I get, the more I see how much motivation matters.“…

“The reason Apple can create products like the iPad is that we’ve always tried to be at the intersection of technology and liberal arts.”

“In my perspective…science and computer science is a liberal art, it’s something everyone should know how to use, at least, and harness in their life. It’s not something that should be relegated to 5 percent of the population over in the corner. It’s something that everybody should be exposed to and everyone should have mastery of to some extent, and that’s how we viewed computation and these computation devices.”

What Jobs had was a love of the spirit and practice of creation, but not any of the conventional artistic outlets. Instead, he turned what had been simply tools into tools that were themselves object of beauty and art. The reason why creators love apple is because Apple created a bridge between art and science, and that is the bridge to the future.

I agree with the author and with Steve Jobs. Technology can be art and Art Is Everywhere. Thank goodness we have had wise people to guide us in this creative path and give us tools as he did to impact our daily lives — long after they are gone.

Happy Belated Thanksgiving!! — Let the holiday spirit begin…..

– Ashley

PS: On a coincidental note, I was encouraged to update my iPhone’s software during the Thanksgiving break while I was traveling. In doing so, my phone froze. It was my only access to the Internet as I was using it as a hotspot and we were conducting some major new Casart initiatives. I got the only appointment at the Apple store the Saturday before Thanksgiving. There were no parking spots in the gigantic mall parking lot. I had to wait for a lady with two kids but then luckily got another spot. The reason it was so crowded was because this was the first day of Santa at the mall. Huh, is this a New Orleans thing? What about Turkey Day? Fortunately my phone and all my apps were restored. I was wise enough to bring my laptop to get the “genious” to do this. Now everything is backed-up and stored on Apple’s iCloud so it can be restored remotely and from my phone next time. Fantastic, even though the technology failed me temporarily.

Meanwhile, we convinced my mother and business partner to get an iPhone. She’s still not sold on it but all her phone calls to me will be free (iPhone to iPhone with same carrier) but I just ordered her a huge pencil stylus so she doesn’t have to cut her fingernails to use the thing. I think she may like this retro feature. Click on this Houzz ideabook link to see other funny but functional retro fittings for your iPhone. Say that really fast 20 times!!

Think Geek- Stylus_Houzz

Thinking Globally by Limitation

Monday, October 3rd, 2011

This post was set to draft and never posted last week – so it is now the post for this week…After my last post regarding collaboration of collective art media and initiatives that generate positive public art, I was inspired to think more holistically in my blogging approach. It is not the quantity, well sometimes it is in the blogosphere where it can be only about the SEO rankings, but the quality of posts generated. After reaching over 500 posts — this is my 512th — I’ve decided to cut back to one post a week. I realize this is bucking the trend of posting more not less but time, mental health, my other business and my family are all more important. It takes quite a chunk of time to write blog posts and I’ve been doing this since 2008, so no fly-by-night here, but with more things needing my attention, there is just so much time to be able to spread my self any thinner. I had thought about ending this blog altogether, although, I have always received enjoyment from writing it, in particular due to the discovery of all the new things out there each day. I would never be able to post all of the 60 pages of 12 entries on each that I’ve collected to write about over the years. Some of them, although interesting, are out of date, needless to say.

This is the end of the month and start of a new fall season so it seems an appropriate time to switch my posts to Wednesday’s Once a Week. I’ll still keep reporting on all of the same topics, Murals and Kick Starting the Weekend won’t go away but they will share the post time and will most certainly alternate with other subjects. That is what this blog is about — many subjects with Art being Everywhere.

On this note, I saw this sculpture by Segun Aiyesan and thought about the past meeting present and it seemed to sum up my state of mind. Blogging has been an education – always reflecting on what has come before in relation to what is new and there is joyfulness within the search, correlation and discovery. I thought this interview on Next with the artist was quite interesting to learn that he was self taught, coming from an engineering background and to learn about his creative process and what inspires and drives him to create art. Learning about this from other artist’s perspectives gives introspective insight that is always enlightening and often inspirational to me.

Segun-Aiyesan.StreamServer via Next, as seen on Art Is Everywhere

Segun Aiysean's sculpture

michelangelo-creation-of-man as seen on Art Is Everywhere

Michelangelo's Creation of Man

You see the reference right? On a humorous note, I’ve been saving this mural below and can’t resist posting now….and how cyclical it is. This mural, a spoof on God’s Gift to Woman, is by Studio Vertu, as described here on The Huffington Post, and painted in Cincinnati (see last post, where this one started).

1_Clooney-mural_StudioVertu_as seen on Art Is Everywhere

George Clooney as God's Gift to Woman painted by Studio Vertu in Cincinnati

Now you know what is weird about this trail, is it leads me really full circle, back to my decorative art business.  I’ve been following this group for their Fresco Wall™ technology, where a mural can be commissioned and ordered as a portable fresco to install — either permanently or with Velco®. This has been interesting to me ever since I first learned about it over a year ago in my Faux Finisher magazine, which has since stopped publishing. I’ve been following because it generalizes the same concept of my decorative painting being transferred to a wallcovering substrate that is independent of the wall and in my case, removable and reusable, Casart coverings. We’ve gone one step further in being able to also customize the work.

I can’t leave this without sharing  recommended readings for the following: 1) Blogging is Big Business (2008 / WTAE.com) — where the state of blogging started (when I began) to although not saying goodbye yet but cutting back, and Saying Goodbye (ArtTalk – Chicago, 2009), which states some great parting sentiments regarding art reviews from writer Kathryn Born – well worth reading.

Finally what you’ve all been waiting for, a little music to Kick Start Your Weekend (and in this case, your week, as this is posting late ) — a collective One Love by Bob Marly by various artist around the world through the effort Playing for Change.

Taking Care of Business

Thursday, July 14th, 2011

Yes we are, everyday!

This is a post that I’m also writing for Slipcovers for your Walls, as a follow up post to Social Media I did quite some time ago.

I’ve been doing a little website optimization lately and I was encouraged to see that we have a high website grade from Hubspot’s free website grader tool. I think Hubspot is a great resource, btw. We’ve been getting free webinars packed with valuable information that is jam packed with the most-up-to-date tools to use. The founders are Brian Halligan and Dharmesh Shah, who met at MIT.  I follow Dharmesh on his Linkedin Group OnStartUps for a community of entrepreneurs, another valuable resource. I would highly recommend looking into their services.

Here’s our website badge. We received a 90 our of 100. That’s not bad at all. The grader goes through your website’s strengths and weaknesses so you can highlight or increase the former and improve the latter. Very helpful.
The Website Grade for www.casartcoverings.com!
We think it is important to check your analytics as much as possible, because without having a tracking system, you do not have figures that give you accurate information. We use Google Analytics for this reason + bitly for our Twitter to help tell us where people find us. How they search for us as well as what posts they retweet. Hubspot also had a Tweet Grader and we received an 86 out of 100.  I was surprised to see that Ashton Kutcher is not one of the top twitter users, but Justin Bieber — his fan site is.

Casart coverings Hubspot website grader

We use sitemeter to keep track of where people come into our blog (entry links) and where they exit (out links).

All of these are free tools to use.

To end with appropriate fun music to Kick Start the Weekend, here’s a little Taking Care of Business from BTO.

The Creative Connector Project

Monday, May 16th, 2011

Did you know that artists are connectors? This is what the Leadership Philadelphia’s current study suggests — artists are creative community connectors and it is their intent to affirm from this study that the arts are an economic engine as part of this process.

I find this concept interesting but the outcome, I think, is obvious. Yes, I believe artists are connectors because they are creative and  seek out-of-the-box type of solutions for getting things done. People are naturally drawn to their ideas because they inspire and trigger their thought process and brain activity which sparks energy. Like synapses in neurons firing, once a creative idea gets sparked, artists connect others through their expressive ideas and people are naturally and positively drawn to this type of positive and exciting energy.

This study has its premise based on Malcolm Gladwell’s book, The Tipping Point (great read by the way), in which Gladwell “used this term to describe people who know everyone and get things done. They’re the glue holding the community together, and are often under the radar,” according to Liz Dow, the director of Leadership Philadelphia. “She’s not looking for just any artist.” “We’re looking for someone who pulls a community together,” as this The Philadelphia Inquirer online article describes. “The Mural Arts Program is a perfect example,” Dow said. Click here to learn more about this opportunity for artists, regarding the study and how to submit nominations though July Ist.

Speaking of Murals, since this is Mural Monday. Here are a few murals that I did not get to post when I wrote about our family trip to Philly, and especially to see a few of the many murals as part of Philadelphia’s Mural Arts Program (MAP).

 

Bike Spoke Mural_ by Kerrin seen on Art is Everywhere

Bike Spoke Mural. Photo by Kerrin on Flickr

Wowza! So many of Philly’s murals surprise the visual senses.

1_Philly-Mural_Notions-Oceans as seen on Art Is Everywhere

"Just Before Fall" by James Burns, via Notions' Oceans blog

If you want to know more about Philadelphia’s public art, these sites are worth visiting:

Live Arts & Fringe Festival Blog — where you can see how the largest Philly mural in the airport was painted through a community paint day and keep informed of other public art activities.

 

community-paint-day via Live Arts & Fringe Festival Blog, seen on ArtIsEverywhere
community-paint-day via Live Arts & Fringe Festival Blog

The Art Blog

 

Ben Volta_Home That Was, via The Art Blog as seen on Art Is Everywhere

Grid – Towards a Sustainable Philadelphia — See all sorts of initiatives to everyday beautification: Lunch Truck Project and Recycling Trucks among many artistic solutions.

 

Philadelphia Painted Lunch Truck via Grid, as seen on Art is Everywhere

Philadelphia Painted Lunch Truck via Grid

Philly "tricked" truck via Grid, as seen on Art Is Everywhere

Philly “tricked” truck via Grid

Summer into Fall

Monday, October 18th, 2010

Before I begin this post there are two important announcements:

1) There are just 5 more days to vote for DC’s best undiscovered artist in the Washington Post’s contest, Real Art D.C. — until Oct, 22nd. Vote here.

2) I’ll be posting two posts a week instead of three, at least temporarily — until I can get some help. I’m having to devote more of my time to Casart coverings. We already have an updated website, which I’ve been vigilantly coordinating and just working out a few browser glitches on certain pages. I have to take over much of the marketing responsibilities while my sister, business partner and Marketing Coordinator is under watchful medical attention during her pregnancy with her third child. If anyone wants to contact me about a possible part-time job, we have to fill her position pretty quickly and looking for means to do it.

I’ll be keeping Monday Mural postings and moving Kick-start-the-weekend posts from Friday to Thursday. Who says you can’t start the weekend early?! This drops Wednesday, for now, which is probably my most read day, but it may be back after the new year. It’s not for lack of material, that’s for sure, but lack of time. This will reduce my blog writing load from four posts a week, with Slipcovers for your walls (casartblog) to three.  Even with this, I still need to duplicate myself…. Magicians wanted.

Summer is over officially but the weather is still waffling between 70+ and 60 degrees, so it feels like nature is having a hard time deciding.

I thought this mini mural of a strategically-placed and painted beach crab would be perfect to recognize the end of summer. I think it’s really creative and a clever use of camouflage, using what could otherwise have been unsightly.

Beach crab mini mural, as seen on Art is Everywhere

Mini Beach Crab mural, strategically painted. Courtesy the Umpqua Post

This gorgeous Texas A&M Coastal Mural is another to say goodbye to summer — for now.

12 x 23 ft mural by Houston artist Dixie Friend Gay in the Coastal Studies Building, as seen on ArtIsEverywhere

12 x 23 ft mural by Houston artist Dixie Friend Gay in the Coastal Studies Building

And here’s one to herald in fall with all the gorgeous leaves that are starting to change color.

Clicking the photo link will take you to a series of eight larger-than-life pictures of murals painted in Philadelphia, “the City of Murals.” I’m devoting a full post to this someday, I promise….but this is a good place to start for information.

Autumn mural by David Quinn as seen on Art Is Everywhere

Autumn mural by David Quinn, courtesy npr

And where are you going to find murals of both land and sea creatures, perhaps symbolically representative, in this case, of fall and summer? There’s a mural program that was started in April of last year to help 7th Street, a somewhat downtrodden area in Dallas. These seem to add vibrancy.

AIE_Dallas-mural-project via Dallas News, as seen on Art Is Everywhere

7th Street Mural Project via Dallas News

Effen

Friday, October 1st, 2010

That’s Effen for Effen Vodka, which in Dutch means: 1) smooth, 2) even, 3) balanced and cleverly is “a five letter word.” It certainly is but there’s a story to go with it.

I will start here with giving them high credit for their branding, which is some of the best I’ve seen. I love the clean, sleek look of their design and the play on words. I even like Effen vodka and it’s now our “house” brand. Kettle One still takes the cake for straight flavor taste — if you like vodka.

Since I’m running behind this week, the lounge music on their site, btw, is the music for Kick-Starting your weekend. Play it in the background while you preview their site.

EffenVodka1_Art Is Everywhere

Effen Vodka2_Art Is Everywhere

Effen Vodka3_as seen on Art Is Everywhere

This will be as short and as sweet as I can. It’s true, you never know who’s reading your blog or if anyone is really, but you’re hoping they are and as I was pleasantly surprised to find out, they do.

Way back in January a PR company contacted me via email to discuss the possibility of me being their art agent for event for their high profile client and for me to contact them if I was interested. Good thing I was checking my email that day and I decided not to delete it as spam. I emailed back and consequently went on to have delightful, sometimes humorous  banter back and forth with one of the top agents. We seemed to click. It wasn’t a gag. They had seen posts and photos on my site that they liked and thought that I would be a good person to research and locate artists in these four cities: Las Vegas, Denver, Milwaukee and Chicago, where the Art of Design Events would be occurring for their client, Effen Vodka. Well, the name spoke to me and I agreed but I would need help. I enlisted my savvy sister Lindsey (also business partner) to help with Denver and LA and I would take Milwaukee and Chicago. We drew up the necessary paper work and it was a go. There were 6 events, 2 different occasions in LA, Denver and Milwaukee, in which different artists would need to be secured for each event. The stipulation started with finding fashion oriented artists but then this narrowed the field significantly so it was expanded. Our job was to vet the artists once they were found and then pass their info onto Limegreen, the PR company. Since the company was located in Chicago, they took this city off our list. It was down to 3 cities 6 events and I think we did a great job. I have to give Lindsey most of the credit; even though I helped with all of the city searches, Milwaukee was off the table, so she found most of the artists in the end.

Effen events on Art Is Everywhere

I hope the results of the artists creations will be featured here on Effen’s labels and on their Art of Design. They should for all the work they did.

Effen_ArtofDesign_ as seen on Art Is Eveywhere

LimeGreen_Effen Vodka_Art Is Everywhere

Lindsey found the best candidates in LA and in Denver. We passed these contacts along and one was even asked to do a gallery show after the event.

Fancois_Dubeau _ Art Is Everyhwere

Fancois Dubeau

Shelly Hamill_ on_Art Is Everywhere

Heather Hermann_Effen Concept_ on Art Is Everywhere

Heather Hermann's Effen Concept

Chris_Lombardi_Effen_concept on Art Is Everywhere

Chris Lombardi's Effen Concept

Mai Wyn on Art is Everywhere

Milwaukee wasn’t so easy. Although, I found some great artists as you can see in these previous posts and with Brooke Duckart’s post recently; there were several complications, however, primarily with the meager budget Effen had to spend and could not supply one of the artists with about 500+ labels. Since the objective would have been for the artists to start and complete one of their pieces on site, I’m sure her artwork would have been spectacular, however, my artists didn’t seem to fit the Effen billing and this was complicated by the company spontaneously rescheduling or canceling events, which didn’t make it easy in all of our efforts to secure artists, who take work when they can and have to schedule in advance. Together, Lindsey and I found over 25 artists, some like Mark Marrara, in Milwaukee, who’s work I find fascinating, but after responding once, never got back to me — that was another downside and a lost opportunity.

Mark_Marrara on Art Is Everywhere

We found some great artists for them and the events helped to even springboard their profiles, as I’ll continue to do here. Being an artist, I like to support other artists when I can. I was honored to be asked to help in this effort and it was a wonderful opportunity and now I can truly say, “who knew” that  this would come as a result of the blogosphere. I guess I better keep on blogging….. ;)

Steamboat Homes

Wednesday, September 1st, 2010

I love tales of progress, particularly for New Orleans. My mother sent me the link to this story about the Steamboat Houses in the Holy Cross Section of New Orleans. I remember seeing their intricate filigree decoration around the cornices. They really do look like old-fashioned steamboats, set up high to see over the levees. They remind me of carousels and wedding cakes.

Doullet Houses Levee-New Orleans via Wikipedia on Art Is Everywhere

Doullet Houses New Orleans Levee- via Wikipedia

This Times Picayune article, Neighborhood Anchor – Full Steam Ahead, suggests these eclectic homes are coming back with a resurgence, thanks to owners like Emile Dumesnil. His house was flooded up to five feet with water from Hurricane Katrina. It survived, however, due to the interior brick walls and tile floors and pressed tin wallpaper, even the filigree is made out of water-loving cypress. It is interesting to read how they obtained their look, from the Japanese influence of the pagoda shape to that of the 1900′s steamboat, which gives them the architectural style of Steamboat Gothic.

scan0003-steamship house via Times Picayune on Art Is Everywhere

Steamboat Home of Emile Dumesnil - pictures via Times Picayune

Steamboat Home pictures via Times Picayune

Emile Dumesnil via Times Picayune on Art Is Everywhere blogSteamboat house tile floor and wall via Times Picayune on Art Is EverywhereSteamboat House bedroom via Times Picayune on Art Is Everywhere blog

Even though New Orleans has made much progress since “The Storm,” it is important to keep in mind that this endearing American city and the Gulf Coast Region still should be kept on the national radar for help and awareness.

It’s people like Jay Leno, who out of the blue, raised $100,000 for Gulf Coast cleanup efforts when he performed at Beau Rivage Resort & Casino in Biloxi, MS recently. At the end of the show, where about 1,000 people had paid between $40 – $150 to attend, Leno presented a $90,336 check to the president of the Gulf Coast Community Foundation. Leno donated his own money to round up the amount to $100,00 that was raised.

It’s big efforts like these and small efforts that make the difference. Casart coverings recently announced on Monday that we are introducing Casart Carryalls — shoulder and tote bags with our Gulf Coast inspired images and patterns. 10% proceeds from these and all purchases will go to one of two charitable organizations for Gulf Coast Recovery and Wildlife Rehabilitation.

Click here to read the article about this effort in The Examiner.

Click here to go directly to Casart’s Gulf Coast Recovery page.

The Casart Carryall page will be up this week, replacing the gift card tab with title Extra. This is a great way to not only showcase your Casart for a good cause but to wear your Casart while helping with the ongoing effort to shore up the Gulf Coastline and restore the wetlands and marshes. Doing this will help protect the Gulf Region from another natural or other disaster.

Click here to read out blog post entry regarding this effort on Slipcovers for your walls.

Interactive Meetings

Friday, August 20th, 2010

As I mentioned Trend Hunter earlier this week, I’ll end this week with them as well. I found this a while ago but as we are now traveling to take our younger son to college, I thought this post regarding intellectual brainstorming might give some inspiration for his classes ahead.

Trend Hunter is now on TV.com and has YouTube posts. This is one about the most innovative, interactive meeting ideas. The privacy/office space chair and the brainstorming table were my favorites.

Trendhunter_Private Office Space, as seen on Art Is Everywhere

InteractiveTables_trend hunter, as seen on Art Is Everywhere

What You Need by INXS seems appropriate for this post and to Kick Start the weekend.

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