Yes we are, everyday!
I’ve been doing a little website optimization lately and I was encouraged to see that we have a high website grade from Hubspot’s free website grader tool. I think Hubspot is a great resource, btw. We’ve been getting free webinars packed with valuable information that is jam packed with the most-up-to-date tools to use. The founders are Brian Halligan and Dharmesh Shah, who met at MIT. I follow Dharmesh on his Linkedin Group OnStartUps for a community of entrepreneurs, another valuable resource. I would highly recommend looking into their services.
Here’s our website badge. We received a 90 our of 100. That’s not bad at all. The grader goes through your website’s strengths and weaknesses so you can highlight or increase the former and improve the latter. Very helpful.
We think it is important to check your analytics as much as possible, because without having a tracking system, you do not have figures that give you accurate information. We use Google Analytics for this reason + bitly for our Twitter to help tell us where people find us. How they search for us as well as what posts they retweet. Hubspot also had a Tweet Grader and we received an 86 out of 100. I was surprised to see that Ashton Kutcher is not one of the top twitter users, but Justin Bieber — his fan site is.
We use sitemeter to keep track of where people come into our blog (entry links) and where they exit (out links).
All of these are free tools to use.