Right Here Right Now<\/em> by Flatboy Slim. They are great examples of viral videos. Enjoy!<\/p>\nSocial Media is related to art for me because it is how I discover new avenues in which to write about things in my blogs, meet others, and in doing so, help promote my business. I hosted the EWES (Enterprising Women Entrepreneurs) — my business group last week. It had been rescheduled due to the snow. The fact that we had a large group despite the inconvenient travel means (the snow pile up is still limiting parking on my street) is a testament to how traditional networking is important and maybe folks were just going stir crazy being housebound. I didn’t fully count but there was a large group (for my house) of talented ladies in attendance, including Mary Douglas Drysdale and Jennifer Sergent (DC by Design), both of whom had not been to my home before so I was trying to be more tidy than usual. After the introductions, where there was a lot of valuable feedback for what everyone was doing, there was limited time for me to give my talk on Internet Networking: Social Media and How it Can Help Your Business. Fortunately, I had notes and here they are summarized. Hopefully they will be a useful foundation to follow + in posting them here, this article also helps to link all of these avenues together. Making the connection is important. I will continue to update as we add more links. Initial Steps to Internet Social Networking & Web Presence for Business: \u2022 Think every bit of printed marketing material can go digital — Static (becomes) => Dynamic \u2022 Actual physical presence through networking events => Social Online Networking through Social Media It’s all about sharing, discovery, learning from others –>exposure 1) Business card=> website & pic wk portfolio, customer reviews > direct contact 2) Meet & Greet & Cocktail parties => Facebook Fan Page 3) Resume => Linkedin (professional Facebook) 4) Twitter for business (see below) — like blogging on speed 5) YouTube — way to be personal & instruct. demos — post your work in action Within each of these TOP 5 online social media outlets, are tips for better social interaction, exposure, and larger marketing pools than just present physical networking provides. –\u2013Using my website, blog, Facebook, Linkedin, etc. as an example for all these points below—- 1) Website (www.casartcoverings.com) + (www.ashley-spencer.com) \u2022 Google Services: Profile*, Local, Merchant Center, AdWords, AdSense, Alerts \u2022 Google Analytics — tracking and monitoring and SEO (search engine optimization => getting known on the Internet and getting first search ranking) Slipcovers for Your Walls Blog (casartcoverings.com\/casartblog) \u2022 Blog — makes your rather static website even more dynamic with a minimum of 3 posts or more a week to substantially drive and increase traffic to your site. This takes time and commitment, so don’t jump in unless you’re willing to do the research & commit. (Resource for first time bloggers\u00a0 = About.com) \u2022 Brand yourself *with a favicon that shows up in the browser url icon (ours is a our blue butterfly) \u2022 Tracking Plugins: Sitemeter, Alexa, Technorati, Blog Catalog (Blog Rankings), BlogTopSites — further track and help you monitor dynamic blog and increase SEO and help you get found through internal searches. \u2022 RSS feed so people can subscribe and also email subscription box \u2022 Links to other blogs (Blogroll) + within posts thru text and pictures \u2022 Use Trackbacks w\/in each post to let others know you\u2019ve linked them \u2022 Comment on other blogs (using your blog url and website email) \u2022 Link Within installs software to link each posts to visuals of other posts \u2022 Sociable = icons or widget\/ buttons that folks can click on to tag\/post to be recognized on other Social Networking Sites (too many to list: StumbleUpon, Delicious, Kaboodle, Linkedin, Facebook, Twitter, Google, Digg, Reddit, Sphinn, Newsvine, Mixx, YahooBuzz, …..over 95+ \u2022 Google Friend Connect — *uses a gravatar (avatar icon) to visibly follow blogs, get noticed, see who others are following, follow them; they will follow you \u2022 eBlogger account + others to show your gravatar (visual) when commenting Being in the Interior Design Market we\u2019ve also joined \/added these Social Networking sites: \u2022 Houzz — Flicker for Interior Design Fanatics \u2022 Modenus — new site for Design Sources to Inspire. We’re under Brand for Wall & Window Decor \u2022 Olioboard — new site for expressive mood boards to design, discover, & uncover the mood of a space. We’re under the Wallpaper category \u2022 Archello — new site for your connection to Architecture \u2022 Curbly — DIY \u2022 Yelp — kinda like Angie\u2019s List for nationwide businesses \u2022 Sample Board Online and Kaboodle — both allow interactive style boards and product tagging \u2022 Kudzu — like an Angies\u2019s list for the home merchant market \u2022 ApartmentTherapy.com — Interior Design Commentary covering 6 markets: \u2022 Decorati — for Interior Designer match ups \u2022 Design Bump — bookmarking site for design \u2022 HomePros — yelp + decorati \u2022 Stylehive — Connecting Stylish people with Home & Fashion Note: through my ArtIsEverywhere blog for www.ashley-spencer.com\/ArtIsEverywhere\/: \u2022 a marketing co. in Chicago wants to hire me as their art agent for series of upcoming events for their hip client. Who knew they\u2019ve been reading my posts? \u2022 A lifestyle writer has contacted me to be a part of her book on murals. 2) Facebook Fan Page (http:\/\/www.facebook.com\/casartcoverings) Our Group Page, on the other hand is fine but is outdated because we were primarily using our (FB) Fan Page for recent news:\u00a0 http:\/\/www.facebook.com\/group.php?gid=57790034921&ref=ts \u2022 Need to have an account and personal and\/ or business Page in order to administrate site. My sister, Casart coverings partner and Marketing Coordinator, set this up through her account and business page. I do not manage this, as I do not have a Facebook account. (There is just so much one person can do.) \u2022 Where most folks will find you beyond Internet searches & Google \u2022 Doing this allows anyone to become your \u201cfan\u201d and follow your posts \u2022 The more fans the more popular and more people want to fan you \u2022 Typically this is reciprocal — scratching each other\u2019s backs \u2022 Post photos and blog mentions + Twitter automatically — in one click–>Facebook \u2022 When you fan other entities — all shelter magazines, you\u2019ll hear news here 1st \u2022 Way to get their updates and yours to them, as Facebook updates regularly How to do it: -Develop a FB Page NOT a Group. You want Fans not Members. -A Page will allow fans a Group will not -Suggest your Page to ALL of your friends -Ask them to do the same with their friends -Post as many pics as possible — visuals draw & keep interest. -Fan other pages through your Page and they might reciprocate -Respond to all comments left on your page => fans like this interaction -Link your FB account to your Twitter account. -Anything you post on FB gets tweeted => and saves time (Applications>Pages) -Place an Ad on FB -If possible use the gravatar\/ icons for each social network. These visuals stand out + brand. 3) Linkedin http:\/\/www.linkedin.com\/companies\/casart-coverings-llc http:\/\/www.linkedin.com\/in\/ashleyspencer \u2022 Professional version of Facebook \u2022 Create Individual and a Company profile \u2022 Post job experience on personal page, make public (excludes contacts) \u2022 Area to post what you\u2019re working on + Facebook, Blog + Twitter posts \u2022 Updates get sent to all contacts weekly \u2022 Connect with others you know, get introduced to their contacts \u2022 Search for others in your field \u2022 Search and learn about companies \u2022 Search and post jobs \u2022 Join groups through other contacts\u2019 info and searches and comment in & follow forum discussions — this has been the most beneficial resource. Through it, and requests to link, I\u2019ve been connected to a wallpaper rep and distributor. \u2022 We had a surge in our website traffic recently due to 2 discussions, one on Architects & Interior Designers asking, \u201cWhat part of the Design Industry are you in?\u201d This thread was started in 2008 and has over 350 responses,\u00a0 all responses that I can search for marketing and since I posted, they now know about us. 2nd discussion on Interior Design asked if anyone was using Twitter to post their links so we could all follow one another, which we are doing 77 comments in 2 months and still going strong. I get notices when anyone posts something new. I send these to my sister who follows them on Twitter and Facebook and is able to review their contacts through these vehicles. 4) Twitter (http:\/\/twitter.com\/casartcoverings) \u2022 Allows you to \u201ctweet\u201d short phrases & links to bring attention to your business \u2022 You can \u201cfollow\u201d numerous others and they can follow you — bringing popularity and curiosity and exposure to your business. \u2022 You can tweet others, even those you may not know by commenting on their posts. This is a less formal way to get introduced, directly. \u2022 You get up-to-the-minute mentions of others are doing — important for us learning about what is going on with magazines and designers. It\u2019s the \u201cinside scoop\u201d to what may have been otherwise a private email or phone conversation between parties \u201cin the know.\u201d \u2022 These tweets can be set up automatically so they are 16 character teasers to your blog, which then gets folks to your website. How to do it: -Sign up for an account -Tweet at least every other day -Post urls (website addresses: http:\/\/….) -Follow many and they might reciprocate -Don’t tweet meaningless things – followers will drop you -Try and use your actual brand name in your tweets -Retweet something that you like. -This tweets another tweet that your followers would like to see. -Accept ALL followers except those that are clearly not in your industry or are in the Porn industry. -Some follow just for numbers so be wary 5) YouTube (http:\/\/www.youtube.com\/user\/CasartCoverings) \u2022 Even bigger now that Google took it over \u2022 Where folks go to learn and or be entertained \u2022 Film and post demonstrations, interviews, humor — things to help explain and personalize your business. \u2022 Folks will see in a search + put link on website \u2022 Folks can comment on what they see and rate your videos if you choose — option to review before these are posted \u2022 Tracking to see how many folks watch, their dynamic (by what the watch) & from what location they watch your video — all helps with marketing A few other social networking sites to mention\/ how they work: Good overview explanation video: http:\/\/socialcreeper.com\/ 1) Wikipedia & WikiAnswers — we answer questions and this gives our url link exposure 2) Issuu — interactive catalog viewing of files. We have used on our Press page where folks can comment\/rate and bookmark for others to see. 3) Delicious — interactive bookmarking site: 4) Stumble Upon — works the same way but for any media and a great way to \u201cstumble upon\u201d new discoveries based on what you find and like in your tagged items and subjects of interest. Can connect with others this way as well 5) email circulation and eNewsletters can be shared. Use your website+ as your signature 7) Google Buzz w\/gmail = their version of Facebook. Like twitter w\/followers 8.\u00a0 Surveys can be posted and encourage participation (survey monkey) 9) Digg — social bookmarking site For my art business, I use: 1) ArtSpace through FauxForum = Like MySpace for artists 2) Photobucket = Sharing photo site and way to post these on ArtSpace 3) Slide.com = Videos from photos and to post on Artspace and share Photos: 1) Picasa (Google based\/ Casart photos) 2) Flickr (Yahoo based\/ Casart photos) Music: 1) MyFlashFetish — to search and add songs and share with others if you wish 2) SingingFish — same as above, another search vehicle and can post on ArtSpace 3) Fileden — has free storage for these MP3\u2019s and feeds into ArtSpace 4) LastFM — great way to locate new music based on what others…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[314,420,92,448,90,97,47,645,463,622,1],"tags":[1133,1131,1113,1093,1119,1095,1107,1176,1102,1108,1086,1090,1140,1097,1175,1173,1109,1117,1223,1089,724,1118,1126,1123,1101,1132,1114,1100,1098,1116,1087,1174,1112,1127,1130,1094,1088,1124,1092,1128,1120,1122,1137,1134,1139,1111,1125,1121,1135,1091,1136,1224,1099,1141,1103,1138,2698,1096,1115,1110,46],"class_list":["post-1335","post","type-post","status-publish","format-standard","hentry","category-business","category-casartcoverings-com","category-celebrations-and-all-including-sad-events","category-casart-coverings-on-facebook","category-family","category-humor","category-music","category-slipcovers-for-your-walls-casart-blog","category-technology","category-twitter","category-uncategorized","tag-aboutcom","tag-amazon","tag-apartment-therapy","tag-art-business","tag-artspace","tag-ashley-spencer","tag-blog-terminology","tag-blogtopsites","tag-buzz","tag-curbly","tag-dc-by-design","tag-dcbydesign","tag-decorati","tag-delicious","tag-designbump","tag-digg","tag-eblogger","tag-enewsletter","tag-erik-qualman","tag-ewes","tag-facebook","tag-faux-forum","tag-fileden","tag-flickr","tag-google","tag-google-reader","tag-homepros","tag-houzz","tag-issue","tag-issuu","tag-jennifer-sergent","tag-kaboodle","tag-kudzu","tag-lastfm","tag-librarything","tag-linkedin","tag-mary-douglas-drysdale","tag-myflashfetish","tag-online-networking","tag-pandora","tag-photobucket","tag-picasa","tag-plugin","tag-problogger","tag-rss-feed","tag-sample-board-online","tag-singingfish","tag-slide","tag-social-creeper","tag-social-media","tag-social-media-widgets","tag-socialnomics","tag-stumbleupon","tag-stylehive","tag-survey-monkey","tag-trackback","tag-twitter","tag-wiki","tag-wikianswers","tag-yelp","tag-youtube"],"yoast_head":"\n
Social Media<\/title>\n<meta name=\"description\" content=\"Social Media on Art Is Everywhere\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/2010\/02\/social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media\" \/>\n<meta property=\"og:description\" content=\"Social Media on Art Is Everywhere\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/2010\/02\/social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"ArtIsEverywhere\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-24T13:48:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-12-27T18:37:42+00:00\" \/>\n<meta property=\"og:image\" 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an artist, wife and mother of two boys. I started my illustration business, The Occasional Palette over 35 years ago, when my oldest son was an infant. Once my children were in school, I began painting decorative, faux finishes and murals through my second business, Casart, now over 30 years old. My third business, Casart Coverings, is a springboard from my second. 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