{"id":2556,"date":"2010-09-20T07:33:24","date_gmt":"2010-09-20T11:33:24","guid":{"rendered":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/?p=2556"},"modified":"2015-12-27T13:21:09","modified_gmt":"2015-12-27T18:21:09","slug":"typographic-mural","status":"publish","type":"post","link":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/2010\/09\/typographic-mural\/","title":{"rendered":"Typographic Mural"},"content":{"rendered":"<p>These murals painted at the new Queens Metropolitan Campus in Forest Hills (including Queens Metropolitan High School and the Metropolitan  Expeditionary Learning Middle School) in New York by Paula Scher caught my eye as being\u00a0 graphic, colorful and even having geographic significance when you read all of the wording. See for yourself. It&#8217;s a map of Queens and then some.<\/p>\n<p style=\"text-align: center;\">\n<figure id=\"attachment_2557\" aria-describedby=\"caption-attachment-2557\" style=\"width: 496px\" class=\"wp-caption aligncenter\"><a title=\"Typographic mural via New Pentagram\" href=\"http:\/\/www.pentagram.com\/en\/new\/2010\/09\/paula-scher-metropolitan-campu.php\" target=\"_blank\"><img decoding=\"async\" class=\"size-full wp-image-2557 \" title=\"Solarium_13902_620 via New at Pentagram blog\" src=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13902_620.jpg\" alt=\"Solarium_13902_620 via New at Pentagram blog on Art Is Everywhere\" width=\"496\" height=\"372\" srcset=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13902_620.jpg 620w, https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13902_620-300x225.jpg 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><figcaption id=\"caption-attachment-2557\" class=\"wp-caption-text\">Paula Scher&#39;s Typographic Mural photos via New at Pentagram blog<\/figcaption><\/figure>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13895_620.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2559\" title=\"Solarium_13895_620, Paula Scher's mural via New Pentagram\" src=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13895_620.jpg\" alt=\"Solarium_13895_620, Paula Scher's mural via New Pentagram on Art Is Everyhwhere\" width=\"496\" height=\"372\" srcset=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13895_620.jpg 620w, https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13895_620-300x225.jpg 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">As the artist state:<\/p>\n<p style=\"text-align: left; padding-left: 30px;\"><em>&#8220;These works marry my love of painting maps with my love of  environmental design,\u201d says Scher.  \u201cWhen the viewer enters the atrium,  they have entered the painting. They are enveloped by it. Space is  altered by it. For that moment in time, all perspectives are skewed. The  viewer gets to inhabit Queens in a manner at once, totally familiar and  bizarre.&#8221;<\/em><\/p>\n<p style=\"text-align: left;\"><em><a href=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13861_620.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2560\" title=\"Solarium_13861_620 via New Pentagram\" src=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13861_620.jpg\" alt=\"Solarium_13861_620 via New Pentagram, seen on Art Is Everywhere\" width=\"465\" height=\"620\" srcset=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13861_620.jpg 465w, https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13861_620-225x300.jpg 225w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><\/a><br \/>\n<\/em><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13931_620.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2561\" title=\"Solarium_13931_620 via New Pentagram\" src=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13931_620.jpg\" alt=\"Solarium_13931_620 via New Pentagram, seen on Art Is Everywhere blog\" width=\"496\" height=\"372\" srcset=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13931_620.jpg 620w, https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/Solarium_13931_620-300x225.jpg 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Painting_620.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2562\" title=\"Scher Mural_620 via New Pentagram\" src=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Painting_620.png\" alt=\"Scher Mural_620 via New Pentagram, as seen on Art Is Everywhere blog\" width=\"496\" height=\"397\" srcset=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Painting_620.png 620w, https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Painting_620-300x240.png 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">I find her layout, what every practical muralist should do, even more mesmerizing in that it appears to have been followed to the tee, so that what appears to be random graffiti is actually very thoroughly and thoughtfully planned.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Explosion1_620.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2563\" title=\"Paula Scher Typographic Mural Layout_1_620 via New Pentagram\" src=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Explosion1_620.png\" alt=\"Scher Mural_620 via New Pentagram, as seen on Art Is Everywhere blog, on ArtIsEverywhere\" width=\"496\" height=\"357\" srcset=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Explosion1_620.png 620w, https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Explosion1_620-300x215.png 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><a href=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Unfold1_620.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2564\" title=\"Scher Typographic Mural_Unfold1_620 via New Pentagram\" src=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Unfold1_620.png\" alt=\"Scher Typographic Mural_Unfold1_620 via New Pentagram, on Art Is Everywhere\" width=\"496\" height=\"429\" srcset=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Unfold1_620.png 620w, https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Unfold1_620-300x259.png 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a>And since this is painted at a school, it is incorporated nicely into the setting as such.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_2Chairs.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2565\" title=\"QMC_2Chairs_Typographic mural via New Pentagram\" src=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_2Chairs.jpg\" alt=\"QMC_2Chairs_Typographic mural via New Pentagram, seen on Art Is Everywhere\" width=\"496\" height=\"372\" srcset=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_2Chairs.jpg 620w, https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_2Chairs-300x225.jpg 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Also, using Golden Paints is wise and I even hope they were donated for such a fantastic, educational project. I think they are fabulous and the most accommodating for all types of mural situations. I have used them for tinting in decorative painting and for outdoor murals and even their anti-graffiti top coating in anticipation of some tagging. Fortunately, there hasn&#8217;t been any.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Paint.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2566\" title=\"Paint for Scher Typographic mural via New Pentagram\" src=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Paint.jpg\" alt=\"Paint for Scher Typographic mural via New Pentagram, seen on Art Is Everywhere\" width=\"496\" height=\"372\" srcset=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Paint.jpg 620w, https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2010\/09\/QMC_Paint-300x225.jpg 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Here&#8217;s a 3D view of the entire mural via <a title=\"Creatuve Review\" href=\"http:\/\/www.creativereview.co.uk\/cr-blog\/2010\/september\/paula-scher-mural-queens-school\" target=\"_blank\">Creative Review<\/a>:<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"400\" height=\"301\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=14863054&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=&amp;fullscreen=1&amp;autoplay=0&amp;loop=0\" \/><\/object><\/p>\n<p><a href=\"http:\/\/vimeo.com\/14863054\">Mural at Queens Metropolitan Campus<\/a> from <a href=\"http:\/\/vimeo.com\/user3163512\">Pentagram<\/a> on <a href=\"http:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These murals painted at the new Queens Metropolitan Campus in Forest Hills (including Queens Metropolitan High School and the Metropolitan Expeditionary Learning Middle School) in New York by Paula Scher caught my eye as being\u00a0 graphic, colorful and even having geographic significance when you read all of the wording. See for yourself. It&#8217;s a map of Queens and then some. As the artist state: &#8220;These works marry my love of painting maps with my love of environmental design,\u201d says Scher. \u201cWhen the viewer enters the atrium, they have entered the painting. They are enveloped by it. Space is altered by it. For that moment in time, all perspectives are skewed. The viewer gets to inhabit Queens in a manner at once, totally familiar and bizarre.&#8221; I find her layout, what every practical muralist should do, even more mesmerizing in that it appears to have been followed to the tee, so that what appears to be random graffiti is actually very thoroughly and thoughtfully planned. And since this is painted at a school, it is incorporated nicely into the setting as such. Also, using Golden Paints is wise and I even hope they were donated for such a fantastic, educational project. I think they are fabulous and the most accommodating for all types of mural situations. I have used them for tinting in decorative painting and for outdoor murals and even their anti-graffiti top coating in anticipation of some tagging. Fortunately, there hasn&#8217;t been any. Here&#8217;s a 3D view of the entire mural via Creative Review: Mural at Queens Metropolitan Campus from Pentagram on Vimeo.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[76,1547,31],"tags":[1586,1595,1596],"class_list":["post-2556","post","type-post","status-publish","format-standard","hentry","category-artists","category-mural-mondays","category-murals","tag-paula-sher","tag-queens-metropolitan-campus","tag-text-art"],"yoast_head":"<!-- This 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I started my illustration business, The Occasional Palette over 35 years ago, when my oldest son was an infant. Once my children were in school, I began painting decorative, faux finishes and murals through my second business, Casart, now over 30 years old. My third business, Casart Coverings, is a springboard from my second. 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