{"id":4083,"date":"2011-07-14T07:53:55","date_gmt":"2011-07-14T11:53:55","guid":{"rendered":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/?p=4083"},"modified":"2015-12-27T00:04:42","modified_gmt":"2015-12-27T05:04:42","slug":"taking-care-of-business","status":"publish","type":"post","link":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/2011\/07\/taking-care-of-business\/","title":{"rendered":"Taking Care of Business"},"content":{"rendered":"

Yes we are, everyday!<\/p>\n

This is a post that I’m also writing for Slipcovers for your Walls<\/a>, as a follow up post to Social Media<\/a> I did quite some time ago.<\/p>\n

I’ve been doing a little website optimization lately and I was encouraged to see that we have a high website grade from Hubspot’s free website grader tool<\/a>. I think Hubspot <\/a>is a great resource, btw. We’ve been getting free webinars packed with valuable information that is jam packed with the most-up-to-date tools to use. The founders are Brian Halligan and Dharmesh Shah<\/a>, who met at MIT.\u00a0 I follow Dharmesh on his Linkedin Group OnStartUps<\/a> for a community of entrepreneurs, another valuable resource. I would highly recommend looking into their services.<\/p>\n

Here’s our website badge. We received a 90 our of 100. That’s not bad at all. The grader goes through your website’s strengths and weaknesses so you can highlight or increase the former and improve the latter. Very helpful.
\n\"The
\n<\/a>We think it is important to check your analytics as much as possible, because without having a tracking system, you do not have figures that give you accurate information. We use Google Analytics<\/a> for this reason + bitly<\/a> for our Twitter to help tell us where people find us. How they search for us as well as what posts they retweet. Hubspot also had a Tweet Grader<\/a> and we received an 86 out of 100.\u00a0 I was surprised to see that Ashton Kutcher is not one of the top twitter users<\/a>, but Justin Bieber — his fan site is.<\/p>\n

\"Casart<\/a><\/p>\n

We use sitemeter<\/a> to keep track of where people come into our blog (entry links) and where they exit (out links).<\/p>\n

All of these are free tools to use.<\/p>\n

To end with appropriate fun music to Kick Start the Weekend<\/a>, here’s a little Taking Care of Business<\/em> from BTO<\/a>.<\/object> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Art Is Everywhere discusses the importance of using analytics for website improvement and knowledgeable tracking information for business.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[314,420,543,47,645,463,622],"tags":[417,1865,1864,1863,1866],"class_list":["post-4083","post","type-post","status-publish","format-standard","hentry","category-business","category-casartcoverings-com","category-kick-start-the-weekend","category-music","category-slipcovers-for-your-walls-casart-blog","category-technology","category-twitter","tag-casart-coverings","tag-google-analytics","tag-hubspot","tag-website-analytics","tag-website-tools"],"yoast_head":"\nTaking 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I started my illustration business, The Occasional Palette over 35 years ago, when my oldest son was an infant. Once my children were in school, I began painting decorative, faux finishes and murals through my second business, Casart, now over 30 years old. My third business, Casart Coverings, is a springboard from my second. 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Here's a quote I like: \"Contrary to how we\u2019ve been taught to value independence and autonomy, this new scientific evidence is showing\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/category\/business\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11605,"url":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/2016\/03\/the-art-of-speaking\/","url_meta":{"origin":4083,"position":4},"title":"The Art of Speaking","author":"casart","date":"March 3, 2016","format":false,"excerpt":"I was posting on the Slipcovers for Your Walls blog for Casart coverings about Apple's latest run in with the FBI about providing a backdoor entry on their devices in relation to their existing home technology, when I came a several great videos on Fast Company. You could say these\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/category\/business\/"},"img":{"alt_text":"Art of Speaking_interviewing_FastCompany_on Art Is Everywhere","src":"https:\/\/i0.wp.com\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2016\/02\/Art-of-Speaking_interviewing_FastCompany.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":974,"url":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/2009\/08\/quick-creative-post\/","url_meta":{"origin":4083,"position":5},"title":"Quick Creative Post","author":"casart","date":"August 28, 2009","format":false,"excerpt":"Without a post prepared in advance and having just returned from traveling, here are two quick business related items to mention that pertain to art: Innovation and Brainstorming. I really related to this article Tools for Innovation by Art Markman. No, it's not just his name that makes it related\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/category\/business\/"},"img":{"alt_text":"casart-coverings-home-page","src":"https:\/\/i0.wp.com\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/\/2009\/08\/casart-coverings-home-page1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-json\/wp\/v2\/posts\/4083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-json\/wp\/v2\/comments?post=4083"}],"version-history":[{"count":0,"href":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-json\/wp\/v2\/posts\/4083\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-json\/wp\/v2\/media?parent=4083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-json\/wp\/v2\/categories?post=4083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-json\/wp\/v2\/tags?post=4083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}