{"id":759,"date":"2009-04-15T08:41:02","date_gmt":"2009-04-15T12:41:02","guid":{"rendered":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/?p=759"},"modified":"2015-12-27T14:47:44","modified_gmt":"2015-12-27T19:47:44","slug":"feeling-philosophical-business","status":"publish","type":"post","link":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/2009\/04\/feeling-philosophical-business\/","title":{"rendered":"Feeling Philosophical @ Business"},"content":{"rendered":"<p>Here are some valuable links to somewhat philosophical takes on the creative process of art business. Learning from these sights can save you a lot of time and money when you&#8217;re launching a new business in any field.<\/p>\n<p>1) The method of graphic metaphor as branding:<\/p>\n<p><a title=\"Graphic Metaphor on Customer eXperience Crossroads \" href=\"http:\/\/www.customercrossroads.com\/customercrossroads\/2008\/03\/when-metaphors.html\" target=\"_blank\">http:\/\/www.customercrossroads.com\/customercrossroads\/2008\/03\/when-metaphors.html<\/a><\/p>\n<p>2) Questions to ask about your audience and creating an audience:<\/p>\n<p><a title=\"Art Audience on Escape to Infinity Blog\" href=\"http:\/\/escapetoinfinity.blogspot.com\/2008\/12\/audience.html\" target=\"_blank\">http:\/\/escapetoinfinity.blogspot.com\/2008\/12\/audience.html<\/a><\/p>\n<p>3) Networking on Facebook:<\/p>\n<p><a title=\"Facebook primer on Brooklyn Rail\" href=\"http:\/\/www.brooklynrail.org\/2009\/03\/artseen\/the-art-world-on-facebook-a-primer\" target=\"_blank\">http:\/\/www.brooklynrail.org\/2009\/03\/artseen\/the-art-world-on-facebook-a-primer<\/a><\/p>\n<p>&#8211;I&#8217;ve learned this from my sister and business partner, Lindsey, who manages our open-group <a title=\"casart coverings Facebook page\" href=\"http:\/\/www.facebook.com\/group.php?gid=57790034921&amp;ref=ts\" target=\"_blank\">Facebook<\/a> page for <a title=\"casart coverings website\" href=\"http:\/\/www.casartcoverings.com\/home.html\" target=\"_blank\">casart coverings<\/a>. It is extremely helpful to use this platform to network with others to get your message out and in the process gain free exposure. Plus, it&#8217;s way more effective than other costly methods such as advertising or PR.<\/p>\n<p>4) A Business Plan for Right-brainers. I like Jennifer Lee&#8217;s Life Unfolds blog for balancing art &amp; business:<\/p>\n<p><a title=\"Right Brained Bus Plan on Life Unfolds blog\" href=\"http:\/\/www.lifeunfoldsblog.com\/2009\/03\/18\/right-brain-business-plan-for-artist-teleclass\/\" target=\"_blank\">http:\/\/www.lifeunfoldsblog.com\/2009\/03\/18\/right-brain-business-plan-for-artist-teleclass\/<\/a><\/p>\n<p>&#8211;Your business plan doesn&#8217;t have to be as creative as this. Mine certainly isn&#8217;t but thinking creatively will help you along in the right direction. Although wearing a &#8220;business plan bracelet,&#8221; will definitely help to keep your goals forefront in your memory.\u00a0 It&#8217;s all about getting out of the box of straight and narrow thinking and going with your gut on what feels right. When you make mistakes, as we all do, then reflect, reorganize and learn from them &#8212; don&#8217;t repeat them &#8212; and move on and do better next time.<\/p>\n<p>6) Here&#8217;s a useful exercise for students (of any age really) to help them script their Artist&#8217;s Statement:<\/p>\n<p><a title=\"Scripting Artist's Statemt on Suite 101\" href=\"http:\/\/artseducation.suite101.com\/article.cfm\/scripting_an_artists_statement\" target=\"_blank\">http:\/\/artseducation.suite101.com\/article.cfm\/scripting_an_artists_statement<\/a><\/p>\n<p>&#8211;Often times artists know what their work means to them but find it difficult to express to others. This is similar to artists who are so incredibly talented but cannot teach. Putting the esoteric meaning of their artwork into words or thinking the process through, substantiates the value of the work and communicates the artistic message effectively &#8212; the way the artist wants it to be viewed. This gives the artist control over the message and the viewer guidance for how the artwork is meant to be portrayed.<\/p>\n<p>7) If you&#8217;re having a brainstorm or a stumbling block, it might be helpful to have these methods of useful &#8220;jot art&#8221; always around, from NY&#8217;s School of Visual Arts:<\/p>\n<p><a title=\"For Creative Minds by Diego Vasquez for Media Life\" href=\"http:\/\/www.medialifemagazine.com\/artman2\/publish\/Alternative_media_43\/For_creative_minds_something_to_jot_on.asp\" target=\"_blank\">http:\/\/www.medialifemagazine.com\/artman2\/publish\/Alternative_media_43\/For_creative_minds_something_to_jot_on.asp<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/\/2009\/04\/jot-art-horiz.jpg\"><img decoding=\"async\" class=\"size-full wp-image-762 aligncenter\" title=\"Jot Art. Photo compilation via Media Life Magazine\" src=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/\/2009\/04\/jot-art-horiz.jpg\" alt=\"Jot Art. Photo compilation via Media Life Magazine\" width=\"384\" height=\"135\" srcset=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2009\/04\/jot-art-horiz.jpg 384w, https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2009\/04\/jot-art-horiz-300x105.jpg 300w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Speaking of not forgetting&#8230;It&#8217;s TEA day! Taxed-Enough-Already Tax day. You&#8217;ve got until midnight and good luck.<\/p>\n<p>Finally, since April starts the rainy season, what better way than acknowledging it with &#8220;umbrella art.&#8221; See many more fabulously artistic examples on <a title=\"Crooked Brains Blog\" href=\"http:\/\/www.crookedbrains.net\/2009\/04\/umbrella.html\" target=\"_blank\">The Crooked Brains<\/a> blog. I&#8217;ve seen so many wonderful things on this blog that they are now on my blogroll. Here are the two posts where I mentioned them previously <a title=\"Previous post re Crooked Brains on Vector Art\" href=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/?p=664\" target=\"_blank\">(1)<\/a> and <a title=\"Preivious Post re Crooked Brains on Optical Illustion Photography\" href=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/?p=390\" target=\"_blank\">(2)<\/a>:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/\/2009\/04\/7.jpg\"><img decoding=\"async\" class=\"size-full wp-image-760\" title=\"Umbrella Art in Mumbai Market from Mumbai Daily Photo via Crooked Brains\" src=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/\/2009\/04\/7.jpg\" alt=\"Umbrella Art in Mumbai Market from Mumbai Daily Photo via Crooked Brains\" width=\"399\" height=\"400\" srcset=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2009\/04\/7.jpg 399w, https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2009\/04\/7-150x150.jpg 150w, https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2009\/04\/7-299x300.jpg 299w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/a><\/p>\n<p>No matter where you are, these just make you feel happy. Even the shadows they cast are interesting:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/\/2009\/04\/2695562117_194b41c5d4.jpg\"><img decoding=\"async\" class=\"size-full wp-image-761\" title=\"Luke\\'s Photo of Umbrellas between two buildings\" src=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/\/2009\/04\/2695562117_194b41c5d4.jpg\" alt=\"Luke\\'s Photo of Umbrellas between two buildings\" width=\"380\" height=\"500\" srcset=\"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2009\/04\/2695562117_194b41c5d4.jpg 380w, https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/2009\/04\/2695562117_194b41c5d4-228x300.jpg 228w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are some valuable links to somewhat philosophical takes on the creative process of art business. Learning from these sights can save you a lot of time and money when you&#8217;re launching a new business in any field. 1) The method of graphic metaphor as branding: http:\/\/www.customercrossroads.com\/customercrossroads\/2008\/03\/when-metaphors.html 2) Questions to ask about your audience and creating an audience: http:\/\/escapetoinfinity.blogspot.com\/2008\/12\/audience.html 3) Networking on Facebook: http:\/\/www.brooklynrail.org\/2009\/03\/artseen\/the-art-world-on-facebook-a-primer &#8211;I&#8217;ve learned this from my sister and business partner, Lindsey, who manages our open-group Facebook page for casart coverings. It is extremely helpful to use this platform to network with others to get your message out and in the process gain free exposure. Plus, it&#8217;s way more effective than other costly methods such as advertising or PR. 4) A Business Plan for Right-brainers. I like Jennifer Lee&#8217;s Life Unfolds blog for balancing art &amp; business: http:\/\/www.lifeunfoldsblog.com\/2009\/03\/18\/right-brain-business-plan-for-artist-teleclass\/ &#8211;Your business plan doesn&#8217;t have to be as creative as this. Mine certainly isn&#8217;t but thinking creatively will help you along in the right direction. Although wearing a &#8220;business plan bracelet,&#8221; will definitely help to keep your goals forefront in your memory.\u00a0 It&#8217;s all about getting out of the box of straight and narrow thinking and going with your gut on what feels right. When you make mistakes, as we all do, then reflect, reorganize and learn from them &#8212; don&#8217;t repeat them &#8212; and move on and do better next time. 6) Here&#8217;s a useful exercise for students (of any age really) to help them script their Artist&#8217;s Statement: http:\/\/artseducation.suite101.com\/article.cfm\/scripting_an_artists_statement &#8211;Often times artists know what their work means to them but find it difficult to express to others. This is similar to artists who are so incredibly talented but cannot teach. Putting the esoteric meaning of their artwork into words or thinking the process through, substantiates the value of the work and communicates the artistic message effectively &#8212; the way the artist wants it to be viewed. This gives the artist control over the message and the viewer guidance for how the artwork is meant to be portrayed. 7) If you&#8217;re having a brainstorm or a stumbling block, it might be helpful to have these methods of useful &#8220;jot art&#8221; always around, from NY&#8217;s School of Visual Arts: http:\/\/www.medialifemagazine.com\/artman2\/publish\/Alternative_media_43\/For_creative_minds_something_to_jot_on.asp Speaking of not forgetting&#8230;It&#8217;s TEA day! Taxed-Enough-Already Tax day. You&#8217;ve got until midnight and good luck. Finally, since April starts the rainy season, what better way than acknowledging it with &#8220;umbrella art.&#8221; See many more fabulously artistic examples on The Crooked Brains blog. I&#8217;ve seen so many wonderful things on this blog that they are now on my blogroll. Here are the two posts where I mentioned them previously (1) and (2): No matter where you are, these just make you feel happy. Even the shadows they cast are interesting:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[314,53,69,448,41,1],"tags":[502,503,501,285,504,506,500],"class_list":["post-759","post","type-post","status-publish","format-standard","hentry","category-business","category-creative-process","category-design","category-casart-coverings-on-facebook","category-philosophy","category-uncategorized","tag-artists-statement","tag-branding","tag-business-plan","tag-crooked-brains","tag-facebook-networking","tag-jot-art","tag-umbrella-art"],"yoast_head":"<!-- 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I started my illustration business, The Occasional Palette over 35 years ago, when my oldest son was an infant. Once my children were in school, I began painting decorative, faux finishes and murals through my second business, Casart, now over 30 years old. My third business, Casart Coverings, is a springboard from my second. 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Here's a quote I like: \"Contrary to how we\u2019ve been taught to value independence and autonomy, this new scientific evidence is showing\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/category\/business\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":970,"url":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/2009\/08\/art-the-facebook-generation\/","url_meta":{"origin":759,"position":1},"title":"Art &#038; the Facebook Generation","author":"casart","date":"August 17, 2009","format":false,"excerpt":"Can art be taught to the \"Facebook Generation?\" That the name of the article that came my way recently. 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Hard question because worthwhile art, I feel, requires good design and composition but design is a subcategory of art and can be an entity onto itself. Home decor and interior design can be artistic, due to the creative nature in which man conceives and\u2026","rel":"","context":"In &quot;Design&quot;","block_context":{"text":"Design","link":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/category\/design\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ashley-spencer.com\/ArtIsEverywhere\/wp-content\/uploads\/\/2008\/06\/dd_eames_060608.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":552,"url":"https:\/\/www.ashley-spencer.com\/ArtIsEverywhere\/2009\/01\/business\/","url_meta":{"origin":759,"position":5},"title":"Business","author":"casart","date":"January 7, 2009","format":false,"excerpt":"Getting down to Business for the New Year. Here are valuable links that discuss business as it relates to the Arts. 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