Business,  Design,  Trips

Target’s Creativity

I’ve long been a fan of Target’s advertisements. I think they are smart, clever and out of the box. When I saw this one near Times Square while in New York last week, I thought the same. This ad seems to capitalize on the “street art,” graffiti-style craze in advertising. Although I don’t particularly like this style of art, I appreciate how Target has used the stylistic design to make their logo visually stand out from the other graphics. In fact their advertising stands out among other chains and brands them as being innovative. Others have tried to copy their creative style because it is so cool and different but they seem to have cornered the market on their particular brand and one can usually tell the difference among the competitors.

Target Ad. Photo by Lindsey Wood

More on our New York trip to follow in the next weeks.

I'm an artist, wife and mother of two boys. I started my illustration business, The Occasional Palette over 35 years ago, when my oldest son was an infant. Once my children were in school, I began painting decorative, faux finishes and murals through my second business, Casart, now over 30 years old. My third business, Casart Coverings, is a springboard from my second. Click on the link on the sidebar to see innovative, custom, designer wallcovering, removable and reusable wallpaper and coordinating decor.