After da Fat

Alright Mardi Gras is over šŸ™Ā Ā  However, I’m having two different King Cakes that were delivered, yes, in the blizzard (kudos to Fedex and UPS, not the regular mail) on this Thursday that I rescheduled to host my entrepreneurial group. I just have to linger with one more Mardi Gras thing. I would be remiss if I did not mention Muses — the Krewe (organized group of masked revelers in New Orleans speak) that does a great spoof on current events, politics and politicians as well as their native city. If you click their link it will take you to all of their float designs that were inĀ  this year’s parade. The theme was Muses Night Fever. Here’s a little sneak peak below, but you’ll recognize these classic favorites like: “Take a Chance on Me,” “Upside Down,” “Fema,” That’s the Way I Like it,” and ” Leak Out”— just to name a few….Wait a minute, I’m starting to sound like Ryan and Colin of “Who’s Line is it Anyway’s Greatest Hits.” (that show was a blast)…Back to Muses, I think they are a riot and have very clever, poetic and sometimes hard hitting and even vulgar lyrics that seem appropriate. They bring a sense of humor to even the most unlaughable situations — that seems to be the New Orleans’ way and culture:

muses-fleur-de-lis-float-and-lyrics

They even have one called, “Skunky Town,” for Sydney Del Torres, New Orleans’ famous Trashman. BTW, I grinned and beared the opening show on TLC. Sad to say, I don’t think it is gonna last long.

Linking back to last Wednesday’s post on the Super Bowl Ad, which is what I used to watch the Super Bowl for — up until the Saints; there was a special on CBS on Sunday on the best Super Bowl ads of the last 10 years. Here’s the review: http://www.cbsnews.com/video/watch/?id=6205091n&tag=api. Some are funny, but I remember funnier ones than these. Do you?

Ad Stories

I used to watch the Super Bowl just for the ads, but not this year. I was watching for the Saints. Although I thought the the Bud Light ads had the overall ad title hands down; I liked the parody on Lost and the book group; I think the Green Police for Audi was a winner. Here are some other notables from last year.

The creative use of storytelling in ads for UPS, Walmart, Geico among others by the Martin Agency won them the U.S. Ad Agency of 2009. Their 30 second ad stories touch those who see them and create an impression that lasts for the brand they are advertising. This one they did for Walmart where a little boy wishes for snow for Christmas for his dad serving in one of the wars in the Middle East is particularly moving.

Snow Walmart Ad 1 by The Martin Agency

Snow Walmart Ad 2 by The Martin Agency

I particularly like the one for UPS, where the presenter illustrates the benefits of using UPS on a whiteboard and then those illustrations become interactive as he toggles them up and down. Very clever. There are several they did for UPS that are magical like this.

UPS ad by The Martin Agency

And, we’re all familiar with the quirkiness of the Geico ads that we see almost every day on TV. There are some of the most memorable. Here’s another post I wrote about T. Rowe Price’s clever and artistic TV ads.