The Paul Smith store in LA has received the most notoriety for its vivid, perfect pink exterior color. It certainly attracts attention but has increasingly attracted attention of photographers with a constant flow of selfie uploads daily. So much so, that the attention the wall brings, creates its own security guard.
Atlas Obscura explains the draw of the perfect pink color:
“The Paul Smith wall makes the list of almost every available “most photographed locations in Los Angeles” list…Everyone looks freaking great standing in front of it…The fact that the wall is a simple swath of color, unbroken and very, very tall, makes it curiously like a professional backdrop itself…creates a huge amount of contrast between the subject …makes it a particularly eye-catching image, especially on a small screen.“
The size of the wall, negative space and shadows all play into the perfect pink effect. Also of interest is the fact that the color pink has been trending the last couple of years. Pantone ranked it [Rose Quartz] and Serenity Blue as its top 2 colors for 2016. You can read other posts about Pantone’s Color Forecasting here.
I like the color and have also been dabbling with pink recently in the latest Chinoiserie collection of Casart removable and reusable wallpaper.