illustration
- Artists, Business, Celebrations & Events, Culture, Family, Food & Drink, illustration, Kick-Start the Weekend, Sculpture
Effen
That’s Effen for Effen Vodka, which in Dutch means: 1) smooth, 2) even, 3) balanced and cleverly is “a five letter word.” It certainly is but there’s a story to go with it. I will start here with giving them high credit for their branding, which is some of the best I’ve seen. I love the clean, sleek look of their design and the play on words. I even like Effen vodka and it’s now our “house” brand. Kettle One still takes the cake for straight flavor taste — if you like vodka. Since I’m running behind this week, the lounge music on their site, btw, is the music for…
Typographic Imagery
Continuing with the typographic theme, if you’re into graphic design as I am, here’s a museum for you to check out next time that you’re in New York City, the Herb Lubalin Study Center of Design and Typography. I first learned of this center from Creative Review. I think it might be fun for my son Jackson and I to visit, since we constantly try to guess the typestyle or font used for most everything we see. I was surprised, however, that their website wasn’t more informative. It is located at 41 Cooper Square at The Cooper Union. Since graphic design is mentioned in this post, here are 50 excellent…
Brooke Duckart
While searching for artists to hire for the marketing firm representing Effen Vodka, this past year, I found many talented artists. Some of them were located in Milwaulkee, where a couple of the events were to occur. I was immediately enchanted with Brooke Duckart’s artwork, particularly her scratchboard pieces. I found her through her Flickr site. Unfortunately she was in the middle of her own deadlines and was unable to participate at the time. I since contacted her to profile her work and I asked a few questions about her creative process for this post (below). I hope you enjoy learning more about Brooke and her artwork as I have.…
