Artists
- Artists, Business, Celebrations & Events, Culture, Family, Food & Drink, illustration, Kick-Start the Weekend, Sculpture
Effen
That’s Effen for Effen Vodka, which in Dutch means: 1) smooth, 2) even, 3) balanced and cleverly is “a five letter word.” It certainly is but there’s a story to go with it. I will start here with giving them high credit for their branding, which is some of the best I’ve seen. I love the clean, sleek look of their design and the play on words. I even like Effen vodka and it’s now our “house” brand. Kettle One still takes the cake for straight flavor taste — if you like vodka. Since I’m running behind this week, the lounge music on their site, btw, is the music for…
Tape Art
The murals I mentioned in the last post must have required a lot of tape. Although painter’s tape is traditionally used for “taping off” areas for painting and mural projects, this sticky blue stuff can also be used to make unusual and temporary tape art and murals as seen in this examples by Michael Townsend. I also ran across this unusual site via Trend Hunter for tape murals by Multipraktik. This video describes the process for making their creations and shows the fun involved. TapeArt – Fejzo & Luka Ursic from Multipraktik on Vimeo.
Typographic Mural
These murals painted at the new Queens Metropolitan Campus in Forest Hills (including Queens Metropolitan High School and the Metropolitan Expeditionary Learning Middle School) in New York by Paula Scher caught my eye as being graphic, colorful and even having geographic significance when you read all of the wording. See for yourself. It’s a map of Queens and then some. As the artist state: “These works marry my love of painting maps with my love of environmental design,” says Scher. “When the viewer enters the atrium, they have entered the painting. They are enveloped by it. Space is altered by it. For that moment in time, all perspectives are skewed.…
