I did a good thing! Who knew a Google alert would lead me to the Laramie Mural Project. And here’s how it happened.
I have no connection with Wyoming but when I clicked on their mural link, I was drawn in. I liked their website – their home image takes up the entire screen. I’ve been paying attention these days to website design as I’m in the process of creating new and easier-to-edit templates for both my sites. I noticed the picture of the unfinished mural and I always like to see the progression of a project. This got me clicking to learn more.
I learned that Laramie is trying to beautify their town with murals with help through the Laramie Main Street Alliance — a partnership between the town of Laramie and University of Wyoming. I believe that murals can beautify a town by adding character and interest and increase community pride and involvement as well as bring economic vitality — all from artwork. This got me clicking more. I went to their Kickstarter page. I had attended a business conference with the founder of Kickstarter on the panel so I was interested + ever since we went through the process of applying for Living Social’s Mission Small Business Grant, I’ve been interested in ways to fund business projects. I have another in mind and I’m thinking Kickstarter may be a good testing ground.
I really liked what I saw — the murals and how easy it was to use the site. I thought the write up they did for each level of backing were clever and captivating. You’ll have to go to their Kickstarter Campaign site to check these out further but here’s a visual taste of the murals. They have a lovely assortment of styles and are very rich with talent. They expressed the big, wide open country that I think of when I think of Wyoming, of where I have only passed through once while in a car on a family trip. I must have been about 10 years old.
OK, I was sold!
The great thing with Kickstarter is you don’t have to spend much or you can spend as much as you want. I donated $15. I wanted to contribute something but I have no association with Wyoming otherwise, but believe in the mural project’s mission and like most of the murals. I also wanted to test Kickstarter’s platform for business. It’s one of the few fundraising sites that really does cater to artists and their creative projects; whereas, other Angel Investor type sites are primarily interested in start-up technology companies. Kickstarter as a business concept appeals to me.
Checkout was easy and used my amazon account. I was so satisfied with the process that I used their smart marketing message that came up at the completion to share with your friends. I shared on Facebook, which then gets tweeted to our 795 followers.
This was a great business lesson with marketing and charitable giving all mixed in. I felt good and even more so to learn this on the Laramie Main Street website, that they have reached their $15,000 goal but the more they receive, the more they can do. I like it and I’m glad that any donation beyond what they wanted will be well spent:
We have reached our $15,000 goal on Kickstarter!!! But, if you are still interested in donating, know the more we raise, the more we can do. Additional funds will be used for more murals and educational material like an audio guide or walking tour of public art downtown. Our Kickstarter page for the Laramie Mural Project will be up through July 21st.
I plan on following up on their mural progress because I want to see their completion and maybe even go visit.
Since there were only 3 more days left for fundraising for this project at the time of this writing, please go to Kickstarter to look for others and perhaps do a good thing.
Here are some other murals that artists from this project have painted.